“By bringing Zapier and Slack together, you can accomplish just about anything.” “There’s a strong product-market fit between Zapier users and Slack users because of the wide variety of software tools they use,” he says. Slack users are also more likely to set up zaps, Zapier’s term for automated workflows, with a wide variety of apps versus users of other communication platforms, who tend to stick with apps within their respective product suites, according to Powell. Every day, Slack users automate more than half a million routine actions with Zapier.Compared to all other apps, Slack users are 10% more likely to convert to paid users at Zapier.Zapier users who connected Slack on their first day are 150% times more likely to become paying customers in the future.The Zapier team’s investment of time and resources in creating and maintaining the app has paid off both in terms of user retention and engagement.Ī snapshot of Zapier user activity shows that: “Our team is dedicated to maintaining our Slack app because we see it as a tree that is always bearing fruit.” Dannielle Sakher Partnerships team lead, Zapier Driving user engagement and retention
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