Napster, a peer-to-peer file sharing service, had been around before iTunes was a twinkle in Steve Jobs' eyes. The concept of downloading music wasn't a breakthrough. "he attraction of all this could wane if Apple's first-mover advantage evaporates," he wrote. "Apple's new service has a good chance of winning over skeptics on both sides of the aisle, says one analyst," wrote PCWorld's Tom Mainelli following the unveiling of the iTunes Store.Īt the same time, others, such as the Guardian's Victor Keegan, expressed doubt. How is the entertainment industry different? And what does Apple have in store as iTunes enters its second decade? ![]() Now, on its 10th anniversary, with over 26 billion songs sold, iTunes remains an entertainment powerhouse, having expanded to movies and TV shows and, of course, apps.
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